The European tourism market is recovering strongly, with Italy leading the way. Against this backdrop, BitMilano will be the key event to present the Italian product and offer a pl ...

BitMilano's journey among the Italian territories continues and, with the new accessions of Abruzzo, Tuscany and Lombardy, it is becoming the spokesperson for Italy's most appealin ...

After reopening its borders to travel, China proves to be a fascinating tourist destination. It returns to BIT24 to relaunch incoming and outgoing tourism through an international ...

Increasingly popular, amusement parks are proving to be unique destinations, combining immersive live-experiences with diversified accommodation offers. We spoke about this with th ...

The month of August did not spell the end of vacations. The data speak for themselves, there were many Italians who chose September to travel, moved by milder temperatures and lowe ...

The MICE sector has once again become a driving force in Italy and around the world. BIT 2024 will know how to represent this new trend, both through a rich schedule of conferences ...

Among the fast-growing regions and trendsetters of new travel styles is Basilicata, whose growing numbers have much to teach, in terms of innovative projects and promotion of the a ...

A big comeback at BIT2024: Japan gets on board in the wake of the strong recovery of inbound tourist flows. We talked about this with Noritsugu Yusa, sales manager for JNTO, Japan ...

BIT - Borsa Internazionale del Turismo is getting ready for its 2024 edition - at Allianz MiCo from 4 to 6 February 2024 - and confirms itself as a reference point for the world of ...

There will also be Friuli-Venezia Giulia at BIT2024. The region has seen its tourist flows grow significantly over the past year thanks to its adaptative approach and Slow Tourism. ...

The time has come to see what the almost over summer season has brought. We find the tourism market stabilized after the post-pandemic ups and downs, but it is suffering from high ...

Israel is a historical presence at BIT. With its wide-ranging tourist offer, it has a special connection with Italy, whose flows of travelers to the “young country” are increasing. ...

In the run-up to BIT 2024, the latest edition of the fair represents a growth scenario and presents itself not only as a marketplace, but as a keen observatory on market trends and ...

Jordan, a major player at the BIT, finds its main tourist market in Italy, with 12,057 arrivals in May and a total of 67,958 arrivals in the first five months of 2023. Its success ...

With more than 1,000 annual expos, trade fair tourism generates more than 10 billion euros annually. Minister Santanché "At the essence of fairs is the physical relationship betwee ...

Long spring weekends heralded a revival of the tourism market. Italians preferred to travel abroad, but Italy itself remains one of the most popular destinations for foreign travel ...

Agritourism, tasting museums and UNESCO sites are becoming increasingly important, especially in Southern Italy, and Puglia emerges as one of the favorite destinations for summer t ...

Sustainable and conscious travel for the short as well as the medium to long haul, with a focus on walking, open-air and nature experiences, which are increasingly characterizing t ...

Not just mountains, lakes or shopping: northern Italy also unveils routes and experiences to be lived while taking time and immersing in nature that is in parts still unspoiled.

From spirituality to biking along the coast to historic railways passing Greek temples. A stop amid history and taste: the lands of the Mediterranean are always full of surprises.

One can set out for the glaciers of Patagonia, go learn about the wildlife of the Galapagos, or discover Senegal. Or experience a different Europe in Slovenia, Portugal or Gran Can ...

From ESG-minded hotels to trains serving proximity tourism to cruises aiming for zero emissions, the future for industry players is bright. Or, in fact, green.

The declinations of responsible tourism around the world are many and varied. From the closest to the farthest, from the most challenging to the most relaxing, they meet everyone's ...

The most prestigious Italian and foreign tour operators, chains, and other players in the supply chain are organizing sustainable and 'carbon neutral' trips and proposing many inte ...

Learning how to make honey in a farm, participating in the olive harvest and having your own personalized bottle are just a few examples of new slow proposals.

The participation of regions, cities, consortia and operators of all kinds confirms the well-deserved reputation of the Milanese event as the world's most important platform for ma ...

TikTok, the leading platform for short videos, will be among the key players in the Bringing Innovation Into Travel format, which will present an innovative perspective on the rela ...

As ITA' s Italian-blue airplanes are getting ready to reach more and more destinations, European and global carriers are bringing their news to Bit. Train, the green means of trans ...